Known as the King of Beaujolais, Georges Duboeuf played a defining role in bringing the wines of Beaujolais to the world. Founded in 1964 in Romanche-Thorins, Maison Georges Duboeuf was built on a vision of showcasing the talent of local growers and the character of the regions great terroirs. Today, the family business works with more than 300 winemakers across Beaujolais and the Mconnais, producing around 12 million bottles a year and remaining one of Frances largest and best-known wine merchants. From Beaujolais-Villages to the celebrated Crus, the wines are known for their vibrant fruit, approachable style, regional expression and distinctive floral labels.

Georges Duboeuf was one of the most influential figures in modern Beaujolais. Born into a winemaking family in the Mconnais, he began selling wine at just 18, delivering bottles by bicycle to local restaurants before founding Les Vins Georges Duboeuf in 1964. His close relationships with growers, instinct for quality and talent for promotion helped introduce Beaujolais to a global audience, particularly through Beaujolais Nouveau. Today, the Maison is run by his son Franck Duboeuf and grandson Adrien Duboeuf-Lacombe, who continue to work closely with growers and winemakers across Beaujolais and the Mconnais to produce expressive, fruit-forward wines that reflect the region.