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Back in 1825, British Army officers stationed in India combined quinine, sugar and water in an attempt to create a daily tonic to act as a malaria prophylaxis. Gin was later added to the mix to mask the strong and bitter taste of the quinine water. 189 years on, the quintessential gin and tonic has come a very long way. But not necessarily in a good way. The overly sweet citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water now plays in modern mixology. But the most discerning patrons and barmen are demanding superior quality beverages to complement premium spirits. That's why East Imperial is a collection curated like no other, with unparalleled quality and taste. After all, you wouldn't put cheap, low quality tires on an Aston Martin. East Imperial's collection is led by our Old World Tonic Water. This signature beverage aims to put the heritage, integrity and authenticity of original tonic water back into your tumbler. Inspired by a 1903 recipe, East Imperial Tonic Waters are small batched and blended using all natural Asian sourced ingredients, New Zealand artesian spring water and a cold filled process. This traditional method of production ensures that the freshness and the subtleties of the botanicals are protected, taking tonic water back to its origins.


In Pursuit of the Ultimate G&T – from Africa to Auckland Looking back we need to thank our wives and children. They all met at our children’s music class in Auckland. They soon arranged a dinner for us both to meet. The story starts here; we soon discovered we had a common love for tradition, heritage and integrity of products of craft – and on occasion a decent Gin and Tonic. We also observed and discussed the explosion in the craft beer space and following close behind that the many new and interesting distilleries entering the market. New ways of drinking were being shaped. The opportunity seemed obvious to us, so we set our sights on creating the ultimate complement to premium spirits. Yes, we acknowledged there were a handful of others already establishing themselves in the market, but we were confident we could do it better. One morning, after a few G&Ts the night before, we met up at our local craft coffee house in Auckland. Here we hatched the plan. Kevin started the business plan over the Christmas break and Tony honed the visual identity and personality over the following months. Underpinned by months of collective research, exploration and questions to the right people we based our brand on the heritage and integrity of the original tonics. The drink that allowed the explorers to discover new the worlds from Kenya to Asia down through to the antipodeans. Kevin & Tony.