Under the direction of Jose Ferrer, Freixenet has become the largest producer of 'champagne method' sparkling wine in the world, accounting for 80% of all cava exports, and highly responsible for boosting sales of all Spanish wines.

The entrepreneurial spirit of Jose Ferrer as head of his family company was critical in establishing Freixenet as one of the world's leading names in sparkling wine. Cava has conquered every market and today is present in celebrations all around the world.

Jose Ferrer took over as head of Freixenet in 1957 to lead an ambitious plan of modernization and expansion and a unique approach to sales and advertising. Over the last 37 years Freixenet has undergone a remarkable international expansion, due in part to the great success of its best-selling label Cordon Negro. Launched in 1974 and packaged in a specially ground, distinctive black bottle, Cordon Negro became a huge success for Freixenet and served as its flagship product. By the early 2000s the company's exports reached more than 150 countries, making the firm the largest producer and first cava exporter in the world.

While remaining committed to its cava production, Freixenet sought to broaden its portfolio into the premium still wines category. The company made its first expansion into this market in 1985 with the acquisition of Rene Barbier, which was quickly followed by 10 vineyards in the most prominent wine regions of the world. Heredad Collection was introduced in Spain in 2000, followed by the purchase of Wingara Wine Group in Victoria, Australia, and further expansion in Argentina, Chile, and Uruguay. The Freixenet Group, through their U.S. importing company, Freixenet U.S.A., imports brands from these global wineries into the United States.

Today, The Freixenet Group continues to be family-owned and operated by the Ferrers, founders of the company in 1861. Jose Ferrer, considered by many as the family's patriarch, remains actively involved in the company he was instrumental in building.