The Hancocks name traces its origins back to 1859 when Thomas Hancock purchased the Captain Cook Inn in Khyber Pass Road
Newmarket. Hancocks originally started life as a brewer and publican. The company went through many changes in its first
100 years, including the manufacture and distribution of spirits. Over the course of years the company changed names several
times with the core of the company being the basis of what we now know as Lion.
It was in the early 1980's that the name Hancocks re-surfaced operating as a retailer, On-Premise distributor, ships provider
and a business house supplier based in Auckland, Wellington and Christchurch. Towards the end of the 1980's, the business had
been down sized to a point that the Auckland site at Victoria Park was the only remaining going concern.
In 1991 our family purchased the Hancocks business with the vision of restoring its very rich and proud heritage as a valuable
supplier to the licensed trade. Today Hancocks is still 100% New Zealand Family Owned & Operated, something that is very
rare in our industry these days.
Through the 1990's the portfolio of wine and spirit agencies grew, building on the strong foundation as distributor for many fine New
Zealand wine companies. On the 1st August 1999 the liquor distribution business was set up on its own under the Hancocks name. In March
2000 Hancocks was successful in securing the Brown Forman family of products for exclusive distribution in New Zealand. The Brown Forman
portfolio includes the premium products: Jack Daniel's, Southern Comfort, Chambord, Finlandia Vodka, Woodford Reserve Bourbon, Herradura,
El Jimador, and Pepe Lopez Tequilas. This success was then complemented with the Remy / Cointreau Group joining Hancocks. Their brands
include: Remy Martin Cognac, St Remy Brandy, Cointreau, and Mount Gay Rum. In 2000, we also launched Jägermeister from Germany,
which has risen to be a powerful brand in New Zealand. Twelve years later we were one of the first markets in the world to launch
Hancocks are exclusive distributors in New Zealand for many renowned local and international spirit brands including: Drambuie; Dalmore
Whisky, Disaronno, and De Kuyper Liqueurs. To complement these premium spirit and liqueur brands we distribute many local & imported wine
brands such as: Akarua, Allan Scott, Brookfields Vineyards, Farmers Market, Lake Chalice, Matawhero, Stonyridge, Waipara Hills, Piper & Charles Heidsieck, Salon and Pol Roger Champagnes,
Pasqua, De Bortoli, Geoff Merrill, Hewitson, Wingara, Taylors, and Torbreck. We also proudly distribute beer brands such as Stoke Beer
by The McCashin Family, glassware from Riedel in Austria and Lindr beer dispensing system from the Czech Republic.
Our trading name, Hancocks Wine, Spirit & Beer Merchants reflects a business that has developed over the decades into a full service nationwide
sales force covering both On and Off-Premise trade. The focus of which is on building and growing successful brands, adding value and delivering
on superior customer service.