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The Hollows story is one that is rooted in heritage and tradition. In 1906, Thomas Fentiman gave away the hand of his eldest daughter, Maria, to John Hollows with a rather unique gift; his secret family recipe for botanically brewed ginger beer. The quality and superior taste of Hollows is attributed to the traditional slow fermentation and botanical brewing method, using only the finest Chinese ginger root to create Hollows & Fentimans All Natural Alcoholic Ginger Beer. Beware of imitations.

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Today, the company has been handed down through the generations and is run by Thomas Fentiman's great grandson, Eldon Robson.