Henkell Trocken appoints Hancocks as its new distributor.

HENKELL & CO. SEKTKELLEREI KG, producers of the Henkell Trocken sparkling range has announced the appointment of Hancocks Wine, Spirits & Beer Merchants as its distributor for the New Zealand domestic market, effective 1st June 2011.

HENKELL & CO. SEKTKELLEREI KG is based in Germany, the World's largest market for sparkling wine and Henkell Trocken is Germany's most exported sparkling wine brand.

Commented Klaus Kuerten, Henkell & Co.'s Export Director: "Hancocks has an outstanding track record in Off-Premise, and especially, On-Premise led brand-building. We are very confident, with these strong credentials and a complementary brand portfolio, that Hancocks is the ideal partner to build on the successful development of our brands in the New Zealand market."

Joe Jakicevich, Managing Director of Hancocks: "We are delighted that Henkell & Co. have chosen us to manage their brand portfolio and look forward to working closely with them to rejuvenate the Henkell Trocken brand in the local market once more."

NB: STOCK AVAILABLE - 1st August 2011:

Contact your Hancocks Account Manager for further details: