Tia Maria set for rejuvenation with the appointment of Hancocks as new distributor.

ILLVA SARONNO S.p.a., producers of global spirit brands such as Disaronno Amaretto and Isolabella Sambuca, has appointed Hancocks Wine, Spirits & Beer Merchants as its New Zealand distributor for Tia Maria coffee liqueur, effective 1st July 2011.

Joe Jakicevich, Managing Director of Hancocks: "Since the acquisition of Tia Maria in 2009, we have been in dialogue with Illva Saronno as they searched for a distribution partner who shared their passion and possessed a proven track record managing premium brands. I am delighted that their search has ended with today's appointment of Hancocks."

"Tia Maria is a globally recognised brand and a perfect complement to our strong liqueurs portfolio. We are delighted that Illva Saronno have chosen Hancocks as their partner for what is an exciting next step in the brand's development and rejuvenation."

Tia Maria is a dark liqueur, which brings the delicious taste of coffee to every glass. It can be drunk straight, over ice, in coffee or mixed with other drinks to make the most scrumptious cocktails.

Contact your Hancocks Account Manager for further details: