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American Whiskey
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GENTLEMAN JACK
KEY SELLING POINTS
The Mellower Side of Jack.
Gentleman Jack is the only double charcoal mellowed whiskey in the world.
Premium price and positioning.
A trade up from Jack Daniel's.
Higher average profit margin.
A premium bourbon that is in double digit
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JACK DANIELS
KEY SELLING POINTS
Jack Daniel's is the No.1 selling whiskey in the world.
Jack Daniel's is a genuine quality product with real heritage from America's oldest registered distillery.
Jack Daniel's full strength and RTD's feature premium price points.
FEATURES
Seven
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JACK SINGLE BARREL
KEY SELLING POINTS
New decanter packaging design.
Robust 90% proof whiskey with distinctively rich taste and smooth finish.
Ultra premium pricing and positioning.
A trade up from Jack Daniel's.
Single Barrel is in double digit growth.
High average profit
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SOUTHERN COMFORT
Southern Comfort is the spirit created by bartenders for bartenders. It was invented in the heart of New Orleans famous French Quarter in 1874 by a bartender named Martin Wilkes ?M.W'. Heron.
The recipe is a secret blend of whiskey, fruit and spice flavours that provide the distinctive
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Scotch Whisky
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HIGHLAND PRIDE
Finest Scotch Whisky. Highland Pride, a superb blend of the finest malt and grain scotch whiskies from the Highlands and Islands. A high quality whisky, 100% distilled, blended and bottled in Scotland by F&L (Ferguson & Light, Edinburgh). Enjoy neat, on the rocks or with your favourite mixer.
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MACKINLAYS
Founded in 1815 in a suburb of Edinburgh, Charles Mackinlay & Co., Ltd. started production of whisky in 1860's. In 1907, their whisky was selected by Lord Ernest Shackleton as official Scotch whisky and brought to his Antarctic hut.
Having been inherited over several generations, the Mackinlay
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Single Malt
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BRUICHLADDICH
Bruichladdich (pronounced Brook-Laddie)
NATURAL ISLAY SINGLE MALT
The Bruichladdich philosophy is to produce the most natural and enjoyable whisky possible. The whiskies are bottled on Islay. They are all bottled naturally, free from colouring, and chill-filtered for extra flavour and texture.
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DALMORE
A luxurious single malt from the Highland region. No other Scotch captures the essence and the tradition of its people like The Dalmore. For over 160 years, Dalmore Distillery has produced malts of great character and distinction, thanks in recent years to the dedication of Master Distiller Richard
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ISLE OF JURA
Single Malt Whisky from the Isle of Jura. Off the west coast of Scotland lies a magical island with whisky distilling at its heart - The Isle of Jura. The mystical landscape, the abundance of myths and legends surrounding Jura, and the eccentricity of the island all go to making Jura a mystery
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MURRAY MCDAVID
Independent Specialists in Premium Single Malt Scotch Whisky
Murray McDavid Ltd is an independent bottler. Independent bottlers offer consumers the opportunity to try well known and widely available brands at a different age, a different strength, and possibly even a different type of barrel
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