KEY SELLING POINTS Jack Daniel's is the No.1 selling whiskey in the world. Jack Daniel's is a genuine quality product with real heritage from America's oldest registered distillery. Jack Daniel's full strength and RTD's feature premium price points. FEATURES Seven international gold medals for product excellence. Charcoal mellowed. From America's oldest distillery. Premium price and positioning. PRODUCT DISTINCTIONS Timeless taste since 1866, well rounded and balanced medium amber whiskey. Pleasant mix of caramel, vanilla and wood notes, highlighted by a slightly fruity aroma. A "Tennessee Whiskey" is different to a bourbon due to the "charcoal mellowing" process. Charcoal mellowing gives Jack Daniel's its special smoothness and character.

http://www.jackdaniels.com

Jimmy Bedford retired as Master Distiller on March 31, 2008, after 20 years in that position and a total of 40 years as a Jack Daniel's employee. Jimmy's position has been filled by Jeff Arnett, a native Tennessean who becomes only the 7th Master Distiller in the 142 year history of Jack Daniel's. Jeff has worked for the Distillery since 2001 in a variety of capacities, and just as Jim did in his role as Master Distiller, he now oversees the entire whiskey-making process of milling, yeasting, fermentation, distillation, charcoal mellowing, and maturation. "It's been a privilege to work with Jim Bedford and learn the trade over the past several years," Jeff says. "I look forward to carrying on the Jack Daniel's tradition and following Mr. Jack's guiding words of "every day we make it, we'll make it the best we can."

American whiskey has no better suitor than dark berry fruits. The rich and sweet fruit ...

This traditional Jack Daniel's cocktail blends the charcoal mellowed flavours of caramel, ...

Traditionally thought of as quite a masculine spirit, here I've softened it up with sugar ...

Ingredients: 30ml Jack Daniel's Tennessee Whiskey 15ml Chambord Fresh Blueberries Fresh ...

Jimmy Bedford is one of the 6 Master Distillers who has served at Jack Daniel's Distillery ...